How to Measure the Impact of Your Brand Marketing

Having a strong brand marketing strategy is key to differentiating your business from the competition. But in order to secure resources and make smart decisions, you need to be able to measure success. In this session, we will go over a variety of ways to measure the success of your brand initiatives and help you identify which areas/investments are right for your business and for your growth.

After this session, you will be able to:

  • Ideate around non-acquisition marketing opportunities for your brand to test
  • Identify metrics to measure success for brand marketing
  • Create action items for implementing a successful brand marketing program