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Day 1 Wednesday, May 01

8:30 am - 12:30 pm

Move Prospects Through the Customer Journey With a Solid Content and Digital Marketing Strategy

AM Workshop
  • Blake Pappas, Vertical Measures
  • Blake Pappas
  • Create ‘your’ customer journey and gain the ROI benefits of mapping that journey
  • Understand why it’s vital to create content that resonates with your audience at different stages of the customer journey
  • Strategize, ideate and create user-focused content infused with SEO best practices that beat the competition in search and beyond
  • Know where, when and how to promote your content in a way that encourages engagement and moves your prospects through the customer journey
  • Build an audience that you own, not rent, and the prove the value it creates for your organization
  • Evaluate your return on investment (ROI) for your digital marketing efforts
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Content Marketing
  • Strategy

Advanced SEO Tactics for 2019

AM Workshop
  • Janet Driscoll Miller, Marketing Mojo
  • Janet Driscoll Miller
  • Fix core indexing issues
  • Identify inbound links and deal with spammy links
  • Choose the right internal links to maximize PageRank
  • Use schema code
  • Add multiple languages to your website
  • Address mobile-specific SEO challenges
  • Avoid pitfalls during a redesign process
  • Improve conversion from organic search
  • Identify and address lead generation holes in your SEO execution
  • Accurately report SEO results and how they contribute to ROI
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Conversion
  • Measurement
  • Mobile Marketing
  • SEO & Search

Email 2020: Email Marketing for This Year & Beyond

AM Workshop
  • Michael Barber, Godfrey
  • Michael Barber
  • Explain why email still matters for brands
  • Understand permission and list building/hygiene
  • List the metrics that impact deliverability
  • Decipher how internet service providers score engagement
  • Use a roadmap for managing inactive subscribers
  • Design and develop an impactful email
  • Know why subscribers open and why they don’t
  • Personalize and segment your subscribers
  • Determine the right frequency for your brand and subscribers
  • Fit email into your demand generation plan
  • Determine the right email metrics for your brand
  • Review what the future of email might look like over the next few years
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Email Marketing
  • Strategy

1:15 pm - 2:15 pm

Opening Keynote

Keynote
  • Stacy Minero, Twitter
  • Stacy Minero

Stay tuned for another exciting speaker announcement within the next couple of weeks!

  • Strategy

2:30 pm - 3:00 pm

Reinventing Content Marketing Into a Measurable Business Strategy

  • Robert Rose, Content Marketing Institute
  • Robert Rose
  • Use a key framework to assess the purpose of your current and future approach to content marketing
  • Implement a usable approach to measuring audiences as the means of proving the worth of content marketing as a strategic approach
  • Replicate examples of companies actually achieving strategic, and measurable business value through the use of content-driven customer experience
  • B2C
  • Content Marketing
  • Conversion
  • SEO & Search

Cognitive Technology: The End of Marketers and Marketing As We Know It?

  • Understand how machine learning/AI technologies will be used to improve marketing processes and decision making
  • Know which marketing roles and functions are at risk of being “automated”
  • Prepare yourself and your team for the future through a “center-brain marketing” approach
  • B2B
  • B2C
  • Conversion
  • Emerging
  • Strategy

Developing Innovative Solutions for a Better Customer Experience

  • Evaluate your consumer-facing technology
  • Optimize outcomes for both the user and the enterprise client
  • Measure ROI of tech investments
  • Understand key ingredients for success between a large enterprise client and a tech vendor
  • B2B
  • B2C
  • Content Marketing
  • Customer Experience
  • Measurement
  • Strategy

3:15 pm - 3:45 pm

“Meh” to “Marvelous”: How to Market on Facebook Ads in the Era of Killer Competition

  • Susan Wenograd, Aimclear®
  • Susan Wenograd
  • Understand what changed over the past year and how to adapt your selling strategy for it TODAY
  • Navigate the changes on Facebook Ads and go from media buyer to masterful marketer
  • Use smart scaling tactics to cast a wider net without emptying your wallet
  • B2B
  • B2C
  • Conversion
  • Paid Advertising
  • Social Media

How to Leverage Digital & Strategic Partnerships to Reach New Audiences

  • Mike Epstein, Cinematic Music Group
  • Mike Epstein
  • Identify what new audiences make sense for your brand
  • Employ tangible strategies for outreach and getting in touch with those new audiences
  • Understand the importance of credibility and brand loyalty when entering into new markets
  • B2B
  • B2C
  • Branding
  • Conversion
  • Social Media

What’s Technically Wrong With Your Website?

  • Diagnose common problems that can hurt your search rankings
  • Prioritize technical fixes based on the level of impact on the website
  • Communicate technical implementations to both the marketing and IT teams
  • Identify areas of quick wins
  • SEO & Search

4:00 pm - 4:30 pm

Learn How to Create Videos that Educate, Entertain & Inspire

  • Brandon Arolfo, PBS
  • Brandon Arolfo
  • Produce videos that support specific marketing campaigns
  • Increase your YouTube subscribers and views
  • Measure the impact, reach, and engagement of your video content
  • B2B
  • B2C
  • Content Marketing
  • Strategy
  • Video Marketing

Zero to Profit in 30 Days: Accelerate Your Growth with Amazon

  • Jonathan Spindel, Unique Influence
  • Jonathan Spindel
  • Launch new products and have them rank on Amazon
  • Optimize your Amazon storefront and product pages for ranking and conversion
  • Identify your brand’s growth opportunities in the Amazon marketplace
  • Leverage the value of paid efforts to amplify organic sales
  • Develop an optimal customer experience to drive performance KPIs
  • B2B
  • B2C
  • Conversion
  • Paid Advertising
  • SEO & Search
  • Strategy

Maintaining Brand Relevance On Social

  • Julie Harrison-Harney, The Tonight Show Starring Jimmy Fallon
  • Julie Harrison-Harney
  • Build a nimble process that clarifies your brand identity on social media
  • Create and adapt content and programming that stems from user behavior
  • Learn to operate outside of a brand vacuum and establish your place in the larger online conversation
  • B2B
  • B2C
  • Social Media
  • Strategy

4:45 pm - 5:15 pm

The Feng Shui of Modern Email

  • Recognize design trends that prioritize engagement and accommodate mobile and desktop email clients
  • Better align messaging and calls to action with campaign objectives
  • Boost ROI with personalization that moves the needle
  • Leverage the CTA secret that gets the click—even among disengaged subscribers
  • B2B
  • B2C
  • Content Marketing
  • Conversion
  • Design
  • Email Marketing

Building an Effective Influencer Marketing Strategy

  • Mallorie Rosenbluth, Grubhub
  • Mallorie Rosenbluth
  • Create a strategy for identifying and communicating with your wish list of
  • Utilize platforms and technologies to optimize your output
  • Better understand the tiers and types of influencers that exist across platforms, and how to utilize them for marketing campaigns
  • Ensure partnerships with influencers are compliant, mutually beneficial, and positioned for long-term success
  • Leverage influencer content across marketing channels for increased impact
  • B2B
  • B2C
  • Content Marketing
  • Conversion
  • Social Media

Where are the Jetpacks!? Real Life Experience and the Digital Revolution

  • Understand how the core principles of Cultural and Experience Marketing can guide digital planning
  • Evaluate the fundamental value and purpose that people get from your Brand
  • Identify and understand current gaps in your strategic and tactical marketing approach
  • Apply different types of strategic thinking to content, creative, and campaign planning
  • Identify and become a true Cultural Experience brand
  • Branding
  • Conversion
  • Emerging
  • Strategy

5:15 pm - 6:15 pm

Opening Reception

Get your networking on after we close out Day 1!. The opening reception is a great opportunity to make new industry connections and reconnect with old friends too. Hoist a beverage or two while you reflect on today’s awesome content. Mingle with onsite exhibitors, speakers, and fellow attendees to talk shop about your biggest marketing challenges, while having some fun in the process.

Day 2 Thursday, May 02

8:30 am - 9:00 am

Data Download: The Big Deal On Big Data From Those Who Use it Best

  • Utilize turnkey solutions through innovative targeting tactics and technology
  • Identify the data most vital to marketers and their businesses (1st, 2nd, 3rd, declared data and inferred data, etc.)
  • Understand how to best collect, capture and harness that data for smarter marketing
  • Create a thoughtful data strategy
  • Data
  • Measurement
  • Strategy

12 Principles of Viral Content

  • Define “viral” and understand why you’re struggling to get your content noticed and shared organically
  • Craft content that not only showcases your product, but that also EXCITES your audience.
  • Use the same framework that helped grow Venngage’s traffic and revenue by over 800% in less than a year
  • B2B
  • B2C
  • Social Media
  • Strategy

Using UX Writing with Marketing to Speak to Your Customers

  • Amy Gebler, Nordstrom
  • Amy Gebler
  • List the core principles of
  • Understand the differences between UX Writing, Microcopy and Marketing copy and how they work together to improve engagement
  • Engage stakeholders using the UX Writing process
  • Implement UX Writing principles even if you don’t have a UX Writer
  • B2B
  • B2C
  • Content Marketing
  • Customer Experience
  • UX

9:15 am - 9:45 am

Adapting To The New Facebook

  • Alex Baker-Whitcomb, WIRED Magazine
  • Alex Baker-Whitcomb
  • Decide if being on the platform is right for you.
  • Learn how to adapt previous Facebook strategies to boost your other platforms
  • Get the most out of the new algorithm, and avoid the penalties and pitfalls that could sink you.
  • B2B
  • Social Media
  • Strategy

Stop Blasting, Start Conversing! A Success Blueprint for Cultivating Lasting Relationships with Email Marketing

  • Understand the five “levels” of messaging that should be part of your email marketing program
  • Articulate and justify the value and purpose of each level and campaign type
  • Identify the automated email campaigns that best serve your business model and prioritize their importance
  • Content Marketing
  • Email Marketing
  • Strategy

Becoming a Digital-first Organization

  • Sandya Magge, Samsung
  • Sandya Magge
  • Understand key considerations in leading a digital transformation strategy
  • Keep pace with customer demand in digital channels
  • Affect change in a large company
  • Build a roadmap to respond to the diverse needs of customers
  • B2C
  • Conversion
  • Customer Experience
  • Strategy

10:00 am - 10:30 am

How Brands Can Harness the Power of Instagram Stories

  • Quinn Tempest, Digital Strategy & Design Consultant
  • Quinn Tempest
  • Understand why you should create a unique Story strategy and how to do just that
  • Explore tools, formats, and Story engagement opportunities you should know
  • Employ strategies to drive conversions and generate leads right from Stories
  • Strategically plan your Instagram marketing editorial calendar
  • B2B
  • B2C
  • Content Marketing
  • Social Media
  • Video Marketing

Transform Your Video Marketing to be Actionable

  • Saina Shelton, YouTube
  • Saina Shelton
  • Understand how to transform video marketing campaigns to be more actionable
  • Leverage YouTube tools and strategies to increase connections, conversations and conversions
  • Use basic but essential tactics to increase video discoverability
  • B2B
  • B2C
  • Content Marketing
  • Conversion
  • Social Media
  • Video Marketing

Mobile: Why Customers Are Addicted (And What Marketers Can Do About It)

  • See how mobile has changed the way customers shop and what marketers can do about it
  • Understand the psychology to what makes mobile (and the content on it) so addictive
  • Add marketing tactics to your toolkit to help you better reach (and convert) your customers
  • Better position mobile media as a revenue-generating channel within your media mix
  • Mobile Marketing
  • Strategy

11:00 am - 11:30 am

How to Rock SEO in a Machine Learning World

  • Understand the massive change SEO is going through
  • Know what moves the needle in SEO and what doesn’t
  • Create content that gets organic traffic
  • Comprehend the central role user behavior plays in SEO
  • B2B
  • B2C
  • SEO & Search

Crafting Content for a New Generation: Gen Z

  • Define Gen Z and point to the biggest differences between this cohort and millennials
  • Tailor your content strategy (channel mix and content themes) to Gen Z consumers
  • Speak to best-in-class examples of content creation for/marketing to Gen Z and apply these learnings to your industry
  • B2B
  • B2C
  • Content Marketing
  • Conversion
  • Data

Boost Your Content by Thinking Like An Editor

  • Right-size your content strategy for your company’s needs
  • Understand how editors create, test, and analyze content performance
  • Adapt your marketing & customer data to generate editorial content
  • Teach others in your organization how to think and act as content creators
  • Social Media

11:45 am - 12:15 pm

What Marketers Can Learn About Social Media from DJ Khaled and Drake

  • Carlos Gil, Gil Media Co.
  • Carlos Gil
  • Tap into new storytelling features on Snapchat and Instagram Stories
  • Create an employee advocacy strategy to boost organic social media reach
  • Leverage social listening effectively to find and engage potential customers
  • Build relatable, real-time moments like an A-list celebrity for your brand
  • List the types of content given preferential treatment by Facebook and Instagram
  • B2B
  • B2C
  • Branding
  • Content Marketing
  • Conversion
  • Social Media

Website Migration: What to Do Pre, During and Post

  • Blake Pappas, Vertical Measures
  • Blake Pappas
  • List reasons why you should migrate (there are plenty)
  • Take advantage of opportunities to make your new website SEO friendly
  • Use best practices presented to prepare for your migration
  • Find out what to expect during migration day
  • Know what you need to monitor in post-migration
  • B2B
  • B2C
  • Design
  • SEO & Search
  • Strategy
  • UX

Attribution Modeling and the Holy Grail of Marketing Analytics

  • Know where to start for attribution modeling and omni-channel analytics
  • Be aware of the political, legal, and data wrangling roadblocks
  • Understand the landscape of vendors and effort for building internally
  • Use statistical models and analytics for actioning upon omni-channel data
  • Data
  • Measurement

12:30 pm - 1:30 pm

Lunch Keynote

Keynote
  • Seth Godin, Best Selling Author
  • Seth Godin

1:40 pm - 2:10 pm

Bloody Hell! And Other Marketing Truths My British Mum Taught Me

  • Michael Barber, Godfrey
  • Michael Barber
  • Understand why we have to be more keenly focused than ever on customer experience and retention
  • Appreciate that we are often underserving our customer’s expectation of their experience
  • Learn a framework that will help ensure your products and services are more tuned to your customer’s needs and experience
  • Enjoy many of the equally amazing, applicable, and ridiculous lessons my British Mother taught me and how they apply to thinking through customer experience
  • B2B
  • B2C
  • Customer Experience
  • Strategy

How to Measure the Impact of Your Brand Marketing

  • Cara Meiselman, Skillshare
  • Cara Meiselman
  • Ideate around non-acquisition marketing opportunities for your brand to test
  • Identify metrics to measure success for brand marketing
  • Create action items for implementing a successful brand marketing program
  • B2B
  • B2C
  • Branding
  • Measurement
  • Strategy

Influencer Marketing Strategies to Grow Your Audience

  • Ursula Ringham, SAP, Inc.
  • Ursula Ringham
  • Develop a programmatic influencer marketing strategy
  • Determine which influencers are best for your audiences
  • Build lasting relationships with influencers
  • Create authentic content that tells your story
  • Effectively reach new audiences
  • B2B
  • B2C
  • Content Marketing
  • Social Media
  • Strategy

2:20 pm - 2:50 pm

Business Messaging: Meet Consumers Where They Are

  • Rob Lawson, Google
  • Rob Lawson
  • Understand how Rich Business Messaging will change SMS
  • Increase customer engagement and personalization with RBM
  • Reach mobile customers more effectively
  • Prepare your brand for the future of messaging
  • B2C
  • Conversion
  • Mobile Marketing

The Authenticity Lie: How to Build Loyalty Through Storytelling

  • Eric Thomas, SAGA MKTG
  • Eric Thomas
  • Build a digital identity that is unique to YOUR brand.
  • Understand how current brands are using trends to “feel” authentic
  • Use Digital Storytelling to do consistent cross-platform world building
  • Make “boring” brands more engaging
  • B2B
  • B2C
  • Branding
  • Content Marketing

Advanced Tracking & Enriched SERP Results via Google Tag Manager

  • Implement and track advanced engagement metrics
  • Find and analyze new data in Google Analytics
  • Add enriched data code snippets to improve SERP results and CTR
  • Measurement
  • SEO & Search

3:00 pm - 3:30 pm

Why UX Researchers Belong in Decision-Making Meetings

  • Shruti Kataria, Airbnb
  • Shruti Kataria
  • Use user-centered research data to set a compelling product direction
  • Make calls on what’s in and what’s out based on a framework that includes user needs
  • As a non-researcher, speak to the value of using user-centered research within your team
  • As a researcher, advocate for being added to key meetings and increasing the influence of your work
  • B2B
  • B2C
  • Conversion
  • Customer Experience
  • Data
  • Design
  • UX

Bridging Silos Between SEO, UX, and Content for Big Marketing Wins

  • Leverage keyword data to unite your UX, SEO, and content efforts
  • Avoid classic marketing mistakes that stem from fractured strategies and disconnected teams
  • Holistically optimize your digital presence across the web with practical, real-world approaches
  • B2B
  • B2C
  • Content Marketing
  • SEO & Search
  • Strategy
  • UX

Crisis Communications: How To Do It Right

  • Tatiana Kuzmowycz, ClassPass
  • Tatiana Kuzmowycz
  • Develop a communication playbook that spans all areas of the business, from press to customer service to your executive team
  • Communicate change with an empathetic customer-first approach
  • Understand ways to preserve your brand and retain customer loyalty
  • Plan for the unexpected with toolkits and plans for the moments you don’t expect
  • B2B
  • B2C
  • Branding
  • Social Media

3:40 pm - 4:10 pm

Original Programming is the New Content Marketing

  • Joshua Machiz, Nasdaq
  • Joshua Machiz
  • Understand how an original show is born and can be made by your brand
  • Create brand integrations within original programming that feel authentic
  • Retarget a captive audience with experiences they actually want
  • Content Marketing
  • Strategy

It’s a Pay to Play World: Finding Real Value in Social Media

  • Understand when organic social media can work – and when you will need to leverage paid social media
  • Move past the “boosted post” to targeted social media campaigns that provide results
  • Better measure the results of paid social media campaigns.
  • More expertly dissect winning Facebook and Instagram ad strategies
  • Measurement
  • Paid Advertising
  • Social Media

(Art)ificial: How to Start Leveraging AI Without Losing Your Brand

  • Anne Gherini, Affinity
  • Anne Gherini
  • Start implementing AI today without diluting your brand
  • See why AI will not replace humans, but instead enhance our work
  • Understand how these technologies can save your team time and money
  • Learn the mistakes that many make in bringing AI into their business strategy (ie. chatbots)
  • Branding
  • Customer Experience
  • Emerging

4:10 pm - 5:00 pm

Closing Reception

Before you say adieu…join us for a last hurrah. Have a final toast to your new chums, and cheer each other on as you go out to use your new marketing powers and ideas for good. Sadly, DS is over for this year, but applying all your new digital marketing knowledge and insight is only just beginning!

Join us at Digital Summit New York City 2019