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Day 1 Wednesday, May 01

8:30 am - 12:30 pm

Move Prospects Through the Customer Journey With a Solid Content and Digital Marketing Strategy

AM Workshop
  • Blake Pappas, Vertical Measures
  • Blake Pappas
  • Create ‘your’ customer journey and gain the ROI benefits of mapping that journey
  • Understand why it’s vital to create content that resonates with your audience at different stages of the customer journey
  • Strategize, ideate and create user-focused content infused with SEO best practices that beat the competition in search and beyond
  • Know where, when and how to promote your content in a way that encourages engagement and moves your prospects through the customer journey
  • Build an audience that you own, not rent, and the prove the value it creates for your organization
  • Evaluate your return on investment (ROI) for your digital marketing efforts
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Content Marketing
  • Strategy

Advanced SEO Tactics for 2019

AM Workshop
  • Fix core indexing issues
  • Identify inbound links and deal with spammy links
  • Choose the right internal links to maximize PageRank
  • Use schema code
  • Add multiple languages to your website
  • Address mobile-specific SEO challenges
  • Avoid pitfalls during a redesign process
  • Improve conversion from organic search
  • Identify and address lead generation holes in your SEO execution
  • Accurately report SEO results and how they contribute to ROI
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Conversion
  • Measurement
  • Mobile Marketing
  • SEO & Search

Email 2020: Email Marketing for This Year & Beyond

AM Workshop
  • Michael Barber, Godfrey
  • Michael Barber
  • Explain why email still matters for brands
  • Understand permission and list building/hygiene
  • List the metrics that impact deliverability
  • Decipher how internet service providers score engagement
  • Use a roadmap for managing inactive subscribers
  • Design and develop an impactful email
  • Know why subscribers open and why they don’t
  • Personalize and segment your subscribers
  • Determine the right frequency for your brand and subscribers
  • Fit email into your demand generation plan
  • Determine the right email metrics for your brand
  • Review what the future of email might look like over the next few years
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Email Marketing
  • Strategy

1:15 pm - 2:15 pm

The Craft of Content: Moving Beyond Best Practices

Keynote
  • Stacy Minero, Twitter
  • Stacy Minero

It’s never been harder to earn attention and create meaningful connections: there’s more content than ever; the feed moves fast; and people make viewing decisions in milliseconds. So, what can brands do about it?

They must engineer content that creates an instantaneous connection with consumers and keeps them emotionally invested. This talk will help you better understand how to move beyond mobile best practices to design content that moves people to feel something or do something. Learn a slate of techniques that combine creative craft with social influence.

2:30 pm - 3:00 pm

The New Metrics – The Evolution of Attribution in the Content Stream

  • Cathy McKnight, The Content Advisory
  • Cathy McKnight
  • Define the audience and goals of your content and campaigns
  • Measure the value of the audience against your defined goals
  • Detail what needs to be true and when for the content strategy to be successful
  • B2B
  • B2C
  • Content Marketing
  • Measurement

Find Your Fascinating: A Live Storytelling Workshop

  • Justin Andrews, Animus Studios
  • Justin Andrews
  • Use this interactive brainstorming session for your next campaign
  • Apply best practices for creative meetings that sparks new ideas
  • Implement storytelling frameworks from the lens of a video strategist
  • Content Marketing
  • Strategy
  • Video Marketing

How Hershey Got Creative with Data and Scored Big

  • Brian Aitken, JPL
  • Cody Crumrine, TMMData
  • Brian Aitken
  • Cody Crumrine
  • Understand how the Hershey Company launched an ambitious paid media campaign to engage a microtargeted group of retail decision makers, analysts and journalists that exceeded expectations, and how you can do the same
  • Develop visually stunning, dynamic dashboards that enable leadership to keep their foot on the gas and amplify campaign success
  • B2C
  • Content Marketing
  • Data

3:15 pm - 3:45 pm

“Meh” to “Marvelous”: How to Market on Facebook Ads in the Era of Killer Competition

  • Susan Wenograd, Aimclear®
  • Susan Wenograd
  • Understand what changed over the past year and how to adapt your selling strategy for it TODAY
  • Navigate the changes on Facebook Ads and go from media buyer to masterful marketer
  • Use smart scaling tactics to cast a wider net without emptying your wallet
  • B2B
  • B2C
  • Conversion
  • Paid Advertising
  • Social Media

Original Programming is the New Content Marketing

  • Joshua Machiz, Nasdaq
  • Joshua Machiz
  • Understand how an original show is born and can be made by your brand
  • Create brand integrations within original programming that feel authentic
  • Retarget a captive audience with experiences they actually want
  • Content Marketing
  • Strategy

Modernize Your Marketing Work: 4 Simple Ways to Get More Done

  • Brent Bird, Workfront
  • Brent Bird
  • Create a more effective strategy to better attack your workload
  • Unify processes to get everyone on the same page
  • Reclaim more time for the job you were actually hired to do
  • B2B
  • B2C
  • Strategy

4:00 pm - 4:30 pm

Maintaining Brand Relevance On Social

  • Julie Harrison-Harney, The Tonight Show Starring Jimmy Fallon
  • Julie Harrison-Harney
  • Build a nimble process that clarifies your brand identity on social media
  • Create and adapt content and programming that stems from user behavior
  • Learn to operate outside of a brand vacuum and establish your place in the larger online conversation
  • B2B
  • B2C
  • Social Media
  • Strategy

Learn How to Create Videos that Educate, Entertain & Inspire

  • Brandon Arolfo, PBS
  • Brandon Arolfo
  • Produce videos that support specific marketing campaigns
  • Increase your YouTube subscribers and views
  • Measure the impact, reach, and engagement of your video content
  • B2B
  • B2C
  • Content Marketing
  • Strategy
  • Video Marketing

NAVIGATING THE RAPIDS: UNLOCK BUSINESS GROWTH WITH AMAZON

  • Jonathan Spindel, Unique Influence
  • Jonathan Spindel
  • Identify your brand’s growth opportunities in the Amazon marketplace
  • Launch new products and have them rank on Amazon
  • Optimize your Amazon storefront and product pages for ranking and conversion
  •  Leverage the value of paid efforts to amplify organic sales
  • Develop an optimal customer experience to drive performance KPIs
  • B2B
  • B2C
  • Conversion
  • Paid Advertising
  • SEO & Search
  • Strategy

4:45 pm - 5:15 pm

Building an Effective Influencer Marketing Strategy

  • Mallorie Rosenbluth, Grubhub
  • Mallorie Rosenbluth
  • Create a strategy for identifying and communicating with your wish list of
  • Utilize platforms and technologies to optimize your output
  • Better understand the tiers and types of influencers that exist across platforms, and how to utilize them for marketing campaigns
  • Ensure partnerships with influencers are compliant, mutually beneficial, and positioned for long-term success
  • Leverage influencer content across marketing channels for increased impact
  • B2B
  • B2C
  • Content Marketing
  • Conversion
  • Social Media

Pro Tips for Measuring User Behavior

  • Thom Craver, CBS Interactive
  • Thom Craver
  • Discover hidden nuggets data to measure the success of your business objectives
  • Understand how to track inbound links with more precision
  • Use next-level tag manager strategies to help measure faster and more effectively
  • B2B
  • B2C
  • Measurement
  • SEO & Search
  • Social Media

When SMS (texting) Marketing & Compliance Collide, Magic Happens

  • Ken Richard, Ytel
  • Ken Richard
  • Understand best practices in compliance regulations and build a plan to launch
  • Apply tips and tricks in running compliant campaigns with your team in alignment
  • Use a framework to compliantly reach your target audience across SMS and other communication channels
  • B2B
  • B2C
  • Mobile Marketing

5:15 pm - 6:15 pm

Opening Reception

Get your networking on after we close out Day 1!. The Opening Reception is a great opportunity to make new industry connections and reconnect with old friends too. Hoist a beverage or two while you reflect on today’s awesome content. Mingle with onsite exhibitors, speakers, and fellow attendees to talk shop about your biggest marketing challenges, while having some fun in the process.

Day 2 Thursday, May 02

8:30 am - 9:00 am

What Marketers Can Learn About Social Media from DJ Khaled and Drake

  • Carlos Gil, Gil Media Co.
  • Carlos Gil
  • Tap into new storytelling features on Snapchat and Instagram Stories
  • Create an employee advocacy strategy to boost organic social media reach
  • Leverage social listening effectively to find and engage potential customers
  • Build relatable, real-time moments like an A-list celebrity for your brand
  • List the types of content given preferential treatment by Facebook and Instagram
  • B2B
  • B2C
  • Branding
  • Content Marketing
  • Conversion
  • Social Media

Get More out of Every Email You Send

  • Adam Johnson, ActiveCampaign
  • Adam Johnson
  • Send more actionable emails
  • Easily segment for every stage of the customer lifecycle
  • Simplify your processes and improve reporting
  • Prove your value with better results
  • B2B
  • B2C
  • Conversion
  • Data
  • Email Marketing

Using Big Data to Change the World

  • Duncan Lockard, Change.org
  • Duncan Lockard
  • Change user behavior from “transactional” to “relational”
  • Optimize your ‘virality coefficient’ for peer sharing
  • Use algorithms to drive content personalization, and when each works best
  • B2B
  • B2C
  • Data

9:15 am - 9:45 am

The Future B2B Marketing: Trends For The Contrarian Marketer

  • Peter Weinberg, LinkedIn
  • Peter Weinberg
  • Understand why making lots of small bets with your marketing budget will cost you big
  • Realize how optimizing for CTR will make you miss out on your best audiences
  • Discover why “replication” is the most underrated word in B2B marketing
  • Develop repeatable B2B marketing success with simple mental model
  • Realize you’re more of a brand marketer than you thought you were
  • B2B
  • Branding
  • Conversion
  • Strategy

Becoming a Digital-first Organization

  • Sandya Magge, Samsung
  • Sandya Magge
  • Understand key considerations in leading a digital transformation strategy
  • Keep pace with customer demand in digital channels
  • Affect change in a large company
  • Build a roadmap to respond to the diverse needs of customers
  • B2C
  • Conversion
  • Customer Experience
  • Strategy

Four Automated Email Series That Get Serious Results

  • Rachael Goodrich, Emma
  • Rachael Goodrich
  • Produce 18x more revenue through content nurturing
  • Send personalized content based on specific user actions
  • Increase profits by 30% with behavioral emails
  • B2B
  • B2C
  • Conversion
  • Email Marketing
  • Measurement

10:00 am - 10:30 am

Content and Chaos: Diary of a News Marketer

  • Paul Plumeri, Wall Street Journal
  • Paul Plumeri
  • See how content can play a crucial role in omnichannel campaign strategy and adapt to many mediums
  • Understand the best practices from all the major platform partners like Facebook, Twitter, Snapchat and LinkedIn
  • Take away different creative techniques that draw stickiness from seemingly dull content
  • Content Marketing
  • Strategy

How To Build an Agile Marketing Team

  • Michael Trapani, IBM Watson Marketing
  • Michael Trapani
  • Build an agile marketing team this week
  • Produce work faster, and pivot when priorities change
  • Replicate real-world examples of agile marketing in action
  • B2B
  • B2C
  • Strategy

How to Find, Reach and Measure Audiences in a Fragmented Media World

  • Carolyn Sheflin, Spectrum Reach
  • Carolyn Sheflin
  • Understand how digital and television have converged
  • Reach audiences with data-driven marketing
  • Leverage data and targeting for outcome based campaign attribution
  • B2B
  • B2C
  • Conversion
  • Data

11:00 am - 11:30 am

Growth by Content: Driving Massive Traffic Without a Big Budget

  • Nadya Khoja, Venngage Infographics
  • Nadya Khoja
  • Build a high-impact strategy that requires little to no ad spend budget
  • Create a range of content types that will contribute to improving a variety of acquisition performance metrics all at once
  • Start thinking about hitting multiple acquisition goals without putting in as much work
  • Know which metrics to measure for content engagement, and why it’s crucial to scaling your traffic
  • B2B
  • B2C
  • Content Marketing
  • Conversion
  • Measurement

Why 80% of Marketers are Failing with Display, and How to Fix it Fast!

  • Jeremy Hudgens, Genius Monkey
  • Jeremy Hudgens
  • Better understand your customers’ journeys, and how they should be applied to your strategy
  • Recognize how display advertising fits into your overall marketing strategy
  • Utilize Google Analytics and other tools to measure the metrics that matter
  • Optimize your ad spend and improve your ROI
  • Social Media
  • Strategy

Business Messaging: Meet Consumers Where They Are

  • Rob Lawson, Google
  • Rob Lawson
  • Understand how Rich Business Messaging will change SMS
  • Increase customer engagement and personalization with RBM
  • Reach mobile customers more effectively
  • Prepare your brand for the future of messaging
  • B2C
  • Conversion
  • Mobile Marketing

11:45 am - 12:15 pm

How Brands Can Harness the Power of Instagram Stories

  • Quinn Tempest, Digital Strategy & Design Consultant
  • Quinn Tempest
  • Understand why you should create a unique Story strategy and how to do just that
  • Explore tools, formats, and Story engagement opportunities you should know
  • Employ strategies to drive conversions and generate leads right from Stories
  • Strategically plan your Instagram marketing editorial calendar
  • B2B
  • B2C
  • Content Marketing
  • Social Media
  • Video Marketing

Website Migration: What to Do Pre, During and Post

  • Blake Pappas, Vertical Measures
  • Blake Pappas
  • List reasons why you should migrate (there are plenty)
  • Take advantage of opportunities to make your new website SEO friendly
  • Use best practices presented to prepare for your migration
  • Find out what to expect during migration day
  • Know what you need to monitor in post-migration
  • B2B
  • B2C
  • SEO & Search
  • Strategy
  • UX & Design

Authenticity, Storytelling, Community, and Other Tired Clichés

  • David Singer, Story & Heart and The Academy Of Storytellers
  • David Singer
  • Understand why perfection is the enemy of authenticity
  • Retool your Story to be transparent and honest. Your audience expects it.
  • Build and strengthen an authentic community of believers in your Story
  • B2B
  • B2C
  • Branding
  • Strategy

1:00 pm - 2:00 pm

Lunch Keynote

Keynote
  • Seth Godin, Best Selling Author
  • Seth Godin

2:10 pm - 2:40 pm

Bloody Hell! And Other Marketing Truths My British Mum Taught Me

  • Michael Barber, Godfrey
  • Michael Barber
  • Understand why we have to be more keenly focused than ever on customer experience and retention
  • Appreciate that we are often underserving our customer’s expectation of their experience
  • Learn a framework that will help ensure your products and services are more tuned to your customer’s needs and experience
  • Enjoy many of the equally amazing, applicable, and ridiculous lessons my British Mother taught me and how they apply to thinking through customer experience
  • B2B
  • B2C
  • Customer Experience
  • Strategy

Transform Your Video Marketing to be Actionable

  • Saina Shelton, Insights Augmented
  • Saina Shelton
  • Understand how to transform video marketing campaigns to be more actionable
  • Leverage YouTube tools and strategies to increase connections, conversations and conversions
  • Use basic but essential tactics to increase video discoverability
  • B2B
  • B2C
  • Content Marketing
  • Conversion
  • Social Media
  • Video Marketing

How to Measure the Impact of Your Brand Marketing

  • Cara Meiselman, Skillshare
  • Cara Meiselman
  • Ideate around non-acquisition marketing opportunities for your brand to test
  • Identify metrics to measure success for brand marketing
  • Create action items for implementing a successful brand marketing program
  • B2B
  • B2C
  • Branding
  • Measurement
  • Strategy

2:50 pm - 3:20 pm

Influencer Marketing Strategies to Grow Your Audience

  • Ursula Ringham, SAP, Inc.
  • Ursula Ringham
  • Develop a programmatic influencer marketing strategy
  • Determine which influencers are best for your audiences
  • Build lasting relationships with influencers
  • Create authentic content that tells your story
  • Effectively reach new audiences
  • B2B
  • B2C
  • Content Marketing
  • Social Media
  • Strategy

Data-Driven Video Marketing: Solving the ROI challenge

  • Danny Kalish, idomoo
  • Danny Kalish
  • Easily identify opportunities for monetizing your customer data
  • Improve your customer engagement metrics using video
  • Repurpose existing video assets to improve ROI of past investments
  • Wow your customers at key, impactful moments
  • B2B
  • B2C
  • Conversion
  • Data
  • Video Marketing

Achieve Effective Brand Growth Using Measurement in Today’s Programmatic World

  • Ernie Collings, Zappi
  • Ernie Collings
  • Describe what is wrong with the current state of digital media and measurement
  • Understand why behavioral/performance metrics are not good enough
  •  Take steps to grow your brand programmatically using measurement
  • List the 5 key metrics you need to build your digital ad measurement framework
  • B2B
  • B2C
  • Measurement
  • Paid Advertising

3:30 pm - 4:00 pm

Crisis Communications: How To Do It Right

  • Tatiana Kuzmowycz, ClassPass
  • Tatiana Kuzmowycz
  • Develop a communication playbook that spans all areas of the business, from press to customer service to your executive team
  • Communicate change with an empathetic customer-first approach
  • Understand ways to preserve your brand and retain customer loyalty
  • Plan for the unexpected with toolkits and plans for the moments you don’t expect
  • B2B
  • B2C
  • Branding
  • Social Media

The Authenticity Lie: How to Build Loyalty Through Storytelling

  • Eric Thomas, SAGA MKTG
  • Eric Thomas
  • Build a digital identity that is unique to YOUR brand.
  • Understand how current brands are using trends to “feel” authentic
  • Use Digital Storytelling to do consistent cross-platform world building
  • Make “boring” brands more engaging
  • B2B
  • B2C
  • Branding
  • Content Marketing

Why UX Researchers Belong in Decision-Making Meetings

  • Shruti Kataria, Airbnb
  • Shruti Kataria
  • Use user-centered research data to set a compelling product direction
  • Make calls on what’s in and what’s out based on a framework that includes user needs
  • As a non-researcher, speak to the value of using user-centered research within your team
  • As a researcher, advocate for being added to key meetings and increasing the influence of your work
  • B2B
  • B2C
  • Conversion
  • Customer Experience
  • Data
  • UX & Design

4:10 pm - 4:40 pm

Three Actionable Ways to Amplify Video Marketing Success on Social Media

  • Jason Hsiao, Animoto
  • Jason Hsiao
  • Incorporate a data-centric approach to amplifying social & brand marketing initiatives with video
  • Understand the strategy behind creating thumb-stopping video content for Facebook, Instagram and YouTube
  •  Develop a daily video marketing strategy that reaches specific audiences, and creates measurable impact
  • Walk away with a playbook full of fresh insights on video marketing and the platforms on which you should focus
  • B2B
  • B2C
  • Data
  • Social Media
  • Video Marketing

Your Network is Your Net-Worth: How to Grow Your Social Capital Like a Super-Connector

  • Anne Gherini, Affinity
  • Anne Gherini
  • Access the value of your network
  • Understand the importance of an “open network”
  • Employ the 4 basic habits of super-connectors
  • Describe why social networks often let us down and how to optimize them
  • B2B
  • B2C
  • Conversion
  • Social Media
  • Strategy

How to Leverage Digital & Strategic Partnerships to Reach New Audiences

  • Mike Epstein, Cinematic Music Group
  • Mike Epstein
  • Gain an understanding of three specific types of audiences you can reach out to for your business
  • Learn strategies for approaching brands you’re interested in partnering with
  • Use social media to find what audiences make sense for your business
  • B2B
  • B2C
  • Branding
  • Conversion
  • Social Media

4:40 pm - 5:40 pm

Closing Reception

Before you say adieu…join us for a last hurrah. Have a final toast to your new chums, and cheer each other on as you go out to use your new marketing powers and ideas for good. Sadly, DS is over for this year, but applying all your new digital marketing knowledge and insight is only just beginning!

Join us at Digital Summit New York City 2020