Agenda

Day 1 Wednesday, April 22

8:30 am - 12:30 pm

The Domino Effect and the Billion-Dollar Differentiator: Create & Activate Your Owned Audience

AM Workshop
  • Samantha Kermode, Investis Digital
  • Samantha Kermode

Advanced SEO Tactics for 2020

AM Workshop
  • Janet Driscoll Miller, Marketing Mojo
  • Janet Driscoll Miller

Forget Everything You Know About Email Marketing

AM Workshop
  • Jen Capstraw, Iterable
  • Jen Capstraw

1:15 pm - 2:15 pm

Opening Keynote: Seth Godin

Keynote
  • Seth Godin, Best Selling Author
  • Seth Godin

2:30 pm - 3:00 pm

Listening For A Change: The New Frontier of Brand Strategy and Digital Engagement

  • Will Cady, Reddit
  • Will Cady

Context Matters: Improving the Performance and Wellbeing of Your Marketing Teams

  • Zofia Ciechowska, Etsy
  • Zofia Ciechowska

Enhance Your Mobile strategy with Audio

  • Johanna Weber, NPR
  • Johanna Weber

3:15 pm - 3:45 pm

The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI

  • Carlos Gil, Gil Media Co.
  • Carlos Gil

Your Fans Are Your Top Source For Content: How To Leverage Them

  • Carly Dahlen, Fabletics
  • Carly Dahlen

Using Data to Drive Superior Digital Marketing Returns

  • Will Bailey, USADATA
  • Will Bailey

4:00 pm - 4:30 pm

Improving Person-Based Omnichannel Analytics and Targeting

4:45 pm - 5:15 pm

Connect with Emerging Audiences: Identifying Their Needs & Wants

  • Mohamed Khalil, Mastercard
  • Mohamed Khalil

How to Create a Binge-Worthy Brand: Using AI Like Netflix, Amazon & Starbucks

  • Geoffrey Colon, Microsoft
  • Geoffrey Colon

5:15 pm - 6:15 pm

Opening Reception

Day 2 Thursday, April 23

8:30 am - 9:00 am

Leverage Challenger Thinking to Redefine Your Brand and Ramp Up Your Marketing Strategy

  • Nicola Smith, REBEL & REASON
  • Nicola Smith

A Sound Advantage: Search and Semantics

  • Upasna Gautam, CNN
  • Upasna Gautam

9:15 am - 9:45 am

Website Migration: What to Do Pre, During and Post

  • Samantha Kermode, Investis Digital
  • Samantha Kermode

A Balanced Attack: Creating and Enhancing a Communication Skill Set in the Workplace

  • Dan Devone, Fox Sports
  • Dan Devone

10:00 am - 10:30 am

Words & Music: How Creative + Media Can Equal Breakthrough Results

  • Jim DeLash, GlaxoSmithKline
  • Jim DeLash

Humanization Is the New Personalization: Driving Growth With Good

  • Jen Capstraw, Iterable
  • Jen Capstraw

11:00 am - 11:30 am

Engagement Redefined: Go Beyond the Moment in a Connected World with the Power of Audio

  • Gabe Tartaglia, Pandora
  • Gabe Tartaglia

More Than Just Data: Reverse Engineering Your Digital Marketing Strategy

  • Taye Johnson, Shutterstock
  • Taye Johnson

How to Become a Thought Leader on LinkedIn

  • Ty Heath, LinkedIn
  • Ty Heath

11:45 am - 12:15 pm

Fyre Festival: Lessons Learned, Influencer Truths & Takeaways – A Chat with Ja Rule

  • Ja Rule, Rapper and Entrepreneur
  • Carlos Gil, Gil Media Co.
  • Ja Rule
  • Carlos Gil

First Impressions: Creating Iterative, Automated Customer Segmentation with AI

  • Ashley Bryant-Baker, Amtrak
  • Ashley Bryant-Baker

1:00 pm - 2:00 pm

Lunch Keynote: Reshma Saujani, Founder, Girls Who Code

Keynote
  • Reshma Saujani, Girls Who Code
  • Reshma Saujani

2:10 pm - 2:40 pm

Move Fast and Make Things: How Your Creative Team Can Iterate and Innovate with Data

  • Tatiana Kuzmowycz, ClassPass
  • Tatiana Kuzmowycz

Driving Customer Visits to Your Physical Store

  • Andrew Smith, initiate-it
  • Andrew Smith

2:50 pm - 3:20 pm

Reporting & Analytics: Making the Most of the Data

  • Madeline Gryczman, General Mills
  • Madeline Gryczman

Beyond Personalization: Deliver Authentically Human Emails That Drive Meaningful Result

  • Bruce Swann, Adobe
  • Bruce Swann

Seven Habits for Highly Successful Digital Marketers

  • Marc Engelsman, Digital Brand Expressions
  • Marc Engelsman

3:30 pm - 4:00 pm

How to Build Brands and Create Messaging For Your Female Customers

  • Britta Mulderrig, Pillar
  • Britta Mulderrig

Three Keys to Mastering B2B Email Like a Jazz Musician

  • Cliff Seal, Salesforce
  • Cliff Seal

Viral Velocity: How to Build Buzz at Record Speed

  • Ben Kaplan, PR Hacker
  • Ben Kaplan

4:10 pm - 4:40 pm

Why (And How) We Should Expect More from Influencer Marketing

  • Jim Tobin, Ignite Social Media
  • Jim Tobin

Core Connection: How to Turn Your Contacts into Customers

  • Veronica Romney, MyModernBrand + ModernMarca
  • Veronica Romney

4:40 pm - 5:40 pm

Closing Reception