New York City, NY – April 22, 2020

CMO Executive Forum

Join us at an exclusive, invitation only luncheon that brings CMOs and other New York City marketing leaders together — to discuss the trends, best practices, and strategies that are impacting the ever-changing landscape of brand storytelling and digital marketing.

Speakers

confirmed CMO Forum executives include:

Agenda At-A-Glance

  • 11:00 am - 11:30 am Registration & Coffee
  • 11:30 am - 12:00 pm


    Opening Keynote: Obele Brown-West - Executive VP, North America, Digital Client Experience Integration Lead at Weber Shandwick

    Dissecting Mary Meeker’s 2019 Internet Trends Report: Insights for Your 2020 Marketing Strategy

    This Keynote will unpack Mary Meeker’s yearly Internet Trends report, sharing the most significant changes in consumer behavior and technology that’ll impact how your companies engage in today’s shifting marketplace. You’ll leave with a deeper perspective on what your long- and short-term marketing strategy for next year should account for and include.

  • 12:00 pm - 12:20 pm Networking & Lunch
  • 12:20 pm - 12:50 pm

    Panel Discussion: Strengthening Your Agile Marketing Mindset

    As responsibilities of CMOs and the marketing landscape evolve, leading with flexibility and efficiency has become a business imperative. This panel will discuss how to further your internal approaches to agile marketing, arming departments with the necessary tools and mindset to quickly adapt to shifting consumer expectations and emerging engagement opportunities.

    Moderator: Obele Brown-West - Executive VP, North America, Digital Client Experience Integration Lead at Weber Shandwick
    Panelists:
    Beverly Jackson, VP, Social, MGM Resorts
    Sarah Fruy, Director of Online Marketing, Pantheon
    Andrew Malcolm, CMO, Evernote


  • 12:50 pm - 1:15 pm Closure & Executive Networking
  • 1:20 pm Digital Summit Chicago Opening Keynote: Scott Dikkers, Founder, The Onion

Digital Summit New York City –
CMO Executive Forum

Wednesday, April 22, 2020

Venue
Jacob K. Javits Convention Center
655 West 34th Street
New York City, NY 10001

Join us for the CMO Executive Forum October 28, 2020