Agenda | Digital Summit New York City

Agenda

These great sessions have been confirmed so far, with more on the way. Keep checking back for updates!

Session Filters

Day 1 Tuesday, August 09

8:30am - 12:30pm

Secrets of the Email Marketing Strategist

Masterclass
  • Jen Capstraw, Women of Email
  • Jen Capstraw

At the end of this Masterclass, you’ll be able to:

  • Evaluate so-called best practices and industry advice through a critical lens
  • List the components of a complete email program
  • Understand the difference between vanity metrics and meaningful KPIs
  • Identify the key campaigns that drive customers toward loyalty
  • Know when A/B testing makes sense – and when it doesn’t
  • Clear the roadblocks that are hampering the maturity of your email program
  • Apply a prioritization methodology to zero in on strategies will move the needle
  • Impress the boss with an email program roadmap for 2022 and beyond

Included with Platinum Passes, upgrade required for Main Event Passes
  • Email Marketing

Burgers, Boxes, Briefs and Bachelor Degrees: Level up and Sell Anything with the Big 5 of Digital Marketing

Masterclass
  • Samantha Kermode, Investis Digital
  • Samantha Kermode

At the end of this Masterclass, you’ll be able to:

  • Develop content, SEO and competitive analyses to guide your strategies
  • Use and interpret data from popular tools like SEMRush, Screaming Frog and Lighthouse
  • Develop content for targeted audiences
  • Optimize your site and user experience for consumers and search engine bots
  • Improve your demand generation in email and paid search and social
  • Test and analyze your efforts for constant improvement

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

Included with Platinum Passes, upgrade required for Main Event Passes
  • Content Marketing
  • Lead Gen / Conversion / Retention
  • SEO & Search

Building a Standout Brand: How to Stand Out in a Crowded, Distracted World

Masterclass
  • Nick Westergaard, Brand Driven Digital
  • Nick Westergaard

At the end of this Masterclass, you’ll be able to:

  • Implement the seven digital dynamics of standout brand building
  • Endow brands with a unique meaning, story, and structure (standout brands stand for something)
  • Create marketing gravity through compelling content and an engaged community internally and externally
  • Build a connected brand experience for customers both online and off

Skill-level/audience-level: Intermediate (or if by job title, marketing leadership)

Included with Platinum Passes, upgrade required for Main Event Passes
  • Branding

1:15pm - 1:45pm

Connecting with Today’s Consumer in Real Life

Keynote
  • David Shing, Shingy
  • David Shing

After this session, you’ll be able to:

  • Understand what marketing KPIs need to be reframed
  • Qualify and defend where your brand should focus its marketing efforts
  • Develop the best techniques for bringing people together in meaningful ways, both internally and externally

1:45pm - 2:15pm

A Conversation on Brand Building: Fireside Chat with Kyle Cooke, Founder of Loverboy and Star of Bravo’s Summer House

Keynote
  • Kyle Cooke, Loverboy
  • Michael Albanese, Comedian, Writer & Producer
  • Kyle Cooke
  • Michael Albanese

This Fireside Chat will dive into the growth of the popular beverage brand Loverboy, founded by Kyle Cooke, star of Bravo’s Summer House. Be ready for a fun, insightful discussion on how a line of sparkling hard teas and canned cocktails you may have seen on television has now expanded to be in retail stores across the United States, and gain notable takeaways on marketing tactics you can apply to boost your company’s brand awareness, loyalty and growth.

  • Branding

2:30pm - 3:00pm

2022 B2B Trends for the Contrarian Marketer

  • Ty Heath, LinkedIn
  • Ty Heath

After this session, you’ll be able to:

  • Gain a competitive advantage by following little-known B2B best practices
  • Find the bravery to reject consensus opinion and embrace contrarian marketing ideas
  • Identify B2B marketing trends to achieve success in 2022 and beyond

  • B2B

Building the Brand Trifecta: Develop the 3 Key Messaging Components of a Brand that Wins More Work

  • Kate DiLeo, Kate DiLeo Branding
  • Kate DiLeo

After this session, you’ll be able to:

  • Implement best practices for developing a strong brand that truly creates the path of least resistance to revenue for your company
  • Apply the three key brand components that provoke the prospect to have a conversation
  • Clarify how to organize your brand message for getting more prospects to the table, more users who click, and more customers who buy
  • Branding

How to Build an Impactful, Data-Backed Digital Marketing Campaign

  • Sheena Hakimian, Condé Nast
  • Sheena Hakimian

After this session, you’ll be able to:

  • More effectively use data to find areas of focus
  • Define KPIs to key stakeholders
  • Apply best practices based on proven examples
  • Walk away with a toolkit of templates that you can use at your company: Project Plans, Sizing Documents, and Results Decks

This session is for digital marketers who have several years’ experience with end to end marketing strategy and want to understand how to reach their goals with more efficiency, while gaining stakeholder alignment.

  • Data & Analytics
  • Strategy

3:15pm - 3:45pm

Going Beyond Data to Better Connect with Your Audience

  • Cari O’Brien (Twitchell), Custom Content Solutions LLC
  • Cari O’Brien (Twitchell)

After this session, you’ll be able to:

  • Think beyond data and apply a content approach focused on building loyal customer relationships
  • Define your key brand messages that will better resonate with your audience
  • Implement quick fixes on your website to eliminate barriers to creating an authentic connection

This session is for marketers who are seeking a more holistic approach to implementing successful content marketing strategies.

  • Content Marketing

Maximize Marketing Budgets With Full-Funnel Influencer Campaigns

  • Courtney Spritzer, Socialfly
  • Courtney Spritzer

After this session, you’ll be able to:

  • Utilize key content types and platform capabilities for your influencer campaign
  • Expand the reach of your campaign with strategic amplification
  • Understand the tactics and tools required to reach your conversion goals
  • Accurately measure and track the success of your campaign
  • Leverage influencer content as lifestyle assets

This session is for direct to consumer digital marketers who are interested in generating awareness and driving revenue through influencer marketing.

  • Branding
  • Content Marketing
  • Influencer Marketing
  • Social Media

The New Rules of Media

Presented by Croud
  • Kris Tait, Croud
  • Kris Tait

After this session, you’ll be able to:

  • Be more equipped to face the headwinds and tailwinds facing our industry
  • Apply proven best practices that leading brands have used to adapt to the evolving landscape
  • Implement marketing strategies that account for how consumers will be using media in the near future

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

  • Media

4:00pm - 4:30pm

Unboxing Your Digital Commerce Strategy: 5 Imperatives to Win in Digital Commerce Marketplaces

  • Sharon Harris, Ascential Digital Commerce
  • Sharon Harris

After this session, you’ll be able to:

  • Understand the size of the US market and who you should partner with
  • Implement 5 key tactics marketers and companies must take to win in digital marketing
  • Determine where the most attractive opportunities are (including channels, marketplaces and geographies)

  • Ecommerce

5 Steps to Killer Content That Drives Leads

Presented by Investis Digital
  • Samantha Kermode, Investis Digital
  • Samantha Kermode

After this session, you’ll be able to:

  • Produce and promote content your prospects want
  • Take advantage of your competitors to get more leads
  • Prove that your marketing delivers results

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

  • Content Marketing

Quick SEO Content Hacks (That Aren’t Shady) For Faster Rankings

  • Rachel Hernandez, The HOTH
  • Rachel Hernandez

After this session, you’ll be able to:

  • Determine where to focus your efforts to get the most bang for your ROI buck
  • Adapt to recent changes in SEO and what Google expects from businesses today
  • Apply hyper-focused SEO strategies that not only generate traffic but increase conversions
  • SEO & Search

4:30pm - 5:30pm

Opening Reception

Hosted by GoDaddy Pro

Day 2 Wednesday, August 10

8:30am - 9:00am

How to Increase Conversion Rates By 35% in 120 Days

  • Ayat Shukairy, Invesp
  • Ayat Shukairy

After this session, you’ll be able to:

  • Identify the right items you should test and effectively measure the impact on your bottom line
  • Set up a work flow (technology and process) to maximize efficiency with your lead conversion program
  • Use proven resources and timelines to hit the ground running and start increasing your conversion rates
  • Lead Gen / Conversion / Retention

Attract + Convert Your Perfect Customer on Instagram

  • Farhana Cannon, iMedia Exposure
  • Farhana Cannon

After this session, you’ll be able to:

  • Strengthen your brand on Instagram and grow your social presence and followers
  • Connect with and capture more leads on Instagram to ultimately increase sales
  • Position yourself as an expert in your space
  • Instagram
  • Social Media

Cluster Analysis: The Key to Personalizing Your Marketing Strategy

  • Luke Youtsey, Evolytics
  • Luke Youtsey

After this session, you’ll be able to:

  • Apply top data science methods to segment customers
  • Create data driven segment personas
  • Activate the segment personas

  • Consumer Behavior
  • Data & Analytics
  • Personalization

9:15am - 9:45am

How to Create B2B Content That Won’t Put Your Audience To Sleep

  • Paxton Gray, 97th Floor
  • Paxton Gray

After this session, you’ll be able to:

  • Beat your Goliath competitors using tactics they can’t deploy
  • Analyze your audience in more effective ways to increase content success
  • Apply tools, frameworks, and tips that you can take home and implement ASAP to improve your B2B content

  • Culture, Impact & Leadership
  • Marketing Operations

Migrating to GA4: How to Prepare Now for the Mandatory Transition

  • Janet Driscoll Miller, Marketing Mojo
  • Janet Driscoll Miller

After this session, you’ll be able to:

  • Create a GA4 migration plan for your organization
  • Ensure that your GA4 property mirrors much of what you currently measure in Universal Analytics
  • Archive your historical Universal Analytics for future access
  • Analytics
  • Website

Leveraging In-App User Feedback to Uncover Customer Needs and Personalize Campaigns

  • Harish Srigiriraju, Verizon
  • Harish Srigiriraju

After this session, you’ll be able to:

  • Collect and analyze your customers’ feedback to personalize and improve your user experience
  • Uncover your users’ true preferences by using in-app ratings and advanced analytics
  • Identify opportunities to personalize user experience based on insights from analytics and Artificial Intelligence

  • Customer Experience
  • Data & Analytics
  • Mobile
  • UX & Design

10:00am - 10:30am

Building Advocates with Experiences

  • Cliff Seal, Salesforce
  • Cliff Seal

After this session, you’ll be able to:

  • Identify opportunities to create a uniquely memorable experience
  • Empower every customer-facing employee to create advocates through consistently positive interactions
  • Leverage your brand to make a positive impact on the world, hand-in-hand with your customers
  • Customer Experience

3 Ways to Revolutionize Your Email Open Rates

  • Emily McGuire, Atlassian
  • Emily McGuire

After this session, you’ll be able to:

  • Understand the secret sauce that will get your open rates UP
  • Use a subject line formula that will help you whip out high-opening subject lines in minutes
  • Effectively use emojis to get better response rates

  • Email Marketing

Your Website’s Content Strategy: Take These Small Steps for Big Improvements

Presented by Pantheon
  • Erin Schroeder, Lullabot
  • Erin Schroeder

After this session, you’ll be able to:

  • Understand what a small-step content strategy is and why it can be so effective
  • Apply specific steps to start improving a section of your website today
  • Implement proven best practices that the State of Massachusetts used for their small-step content strategy and realized big improvements for their users

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

  • Content Marketing
  • Website

10:30am - 11:00am

Networking Break

11:00am - 11:30am

Take Risks and Stand Out on Social

  • Michael Albanese, Comedian, Writer & Producer
  • Michael Albanese

After this session, you’ll be able to:

  • Identify simple starting points on how to create memorable social moments
  • Create targeted videos for the specific intention of sparking conversation
  • Define your conversational personality in order to maximize fast growth
  • Recognize holes in your competitions conversation in order to capitalize on their moments

Who should attend? This session is for digital marketers and content creation managers looking to gain an edge on their competition on video based social media outlets.

  • Content Marketing
  • Social Media

7 Unknown SEO/PPC Tips to Make You a Marketing SuperStar

Presented by Bruce Clay
  • Mike Weiner, Bruce Clay, Inc.
  • Mike Weiner

After this session, you’ll be able to:

  • Adapt to algorithm changes faster than your competitors
  • Arrange your website content in a hierarchy that increases relevance
  • Avoid SEO practices that could hurt your site in the long run
  • Save TONS on Google PPC spend while protecting your brand

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

  • SEO & Search

Making Your Data Talk/Sing For You: Use the Power of Storytelling to Influence Action

  • Alan K’necht, K'nechtology Inc.
  • Alan K’necht

After this session, you’ll be able to:

  • Use data visualization tactics to turn 1,000-word explanations into a quick and easy-to-understand single image
  • Apply the elements of storytelling to share the value of your data
  • Understand the difference between precise vs accurate data and how to leverage the power of accurate analytics data

  • Data & Analytics
  • Storytelling

11:45am - 12:15pm

10 FREE Behavioral Science Secrets that Increase Engagement and Response

  • Nancy Harhut, HBT Marketing
  • Nancy Harhut

After this session, you’ll be able to:

  • Trigger hardwired human behaviors to automatically get the digital behavior you want
  • Use scientifically proven copy and design tactics that make people open, read, click, and respond without thinking
  • Apply best practices using proven examples from different verticals that demonstrate how you can easily add these tactics to your campaigns – without having to buy anything new!

  • Consumer Behavior
  • Customer Engagement

Think Different: The Boundaries of Creativity Are Meant to be Pushed

  • Tyler Farnsworth, Campfire
  • Tyler Farnsworth

After this session, you’ll be able to:

  • Look to the edges to help propel new levels of creative thought inside your organization
  • Gain an elevated perspective of what’s possible
  • Return to the office ready to rock the boat and create your own future

  • Consumer Behavior
  • Creativity
  • Customer Experience

How to Listen to Your Customers to Create Successful Product Positioning

Presented by GoDaddy Pro
  • Chris LaNasa, GoDaddy Pro
  • Chris LaNasa

After this session, you’ll be able to:

  • Partner with your product teams to get early signal
  • Use the right tools to identify and validate your hypotheses
  • Apply your findings to drive alignment and agreement

Who should attend? This session is for product marketers and demand generation teams that need actionable insights to ensure they have a message that resonates with their target customer.

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

  • Product Marketing

12:15pm - 1:15pm

Lunch Pickup & Break

1:15pm - 1:45pm

The Schitt’s Creek Guide to Email That Converts

  • Jen Capstraw, Women of Email
  • Jen Capstraw

After this session, you’ll be able to:

  • Apply new tactics for standing out in the inbox
  • Avoid common engagement tricks that cause more harm than good
  • Utilize top strategies to drive loyalty, clicks, and ultimately, conversions

  • Email Marketing
  • Lead Gen / Conversion / Retention
  • Strategy

Cruella, Disney+, and Baby Yoda: 8 Content Marketing Lessons Your Brand Can Learn from Disney

  • Hilary Sutton, HSL Digital
  • Hilary Sutton

After this session, you’ll be able to:

  • Overcome your content limitations
  • Replicate the Disney approach to content
  • Respond to industry disruption and pivot to get optimal results
  • Identify your strongest content pillars

  • Branding
  • Content Marketing

But Content About What? 10 Ways to Turn Good Ideas into Great Marketing (Or, 10 Ways to Say No)

  • Jennifer Braunschweiger, Shutterstock
  • Jennifer Braunschweiger

After this session, you’ll be able to:

  • Determine what your content should be saying to resonate most with your audience
  • Use “no” as a powerful tool to improve your content strategy
  • Turn good ideas into great marketing

  • Content Marketing

2:00pm - 2:30pm

Purpose-Driven SEO: A Modern SEO Strategy that Any Company Can Apply

  • Dale Bertrand, Fire&Spark
  • Dale Bertrand

After this session, you’ll be able to:

  • Capitalize on Google’s AI which is tuned to amplify brands that resonate with online consumers
  • Craft a purpose-driven strategy that resonates with search engines
  • Apply lessons learned from case studies of leading brands with a purpose purpose-driven approach to SEO

  • Social Media
  • Website

Game On: Apply In-Game Advertising Strategies to the Metaverse

  • Bill Forelli, Frameplay
  • Bill Forelli

After this session, you’ll be able to:

  • Identify the nuances between gaming and the future metaverse, and how to gauge legitimate advertising opportunities in virtual worlds
  • Learn why some in-game placements are fundamentally unique from traditional forms of digital advertising like web – or mobile-based buys (Hint: because they are integrated into the game engine itself!)
  • Develop a clear strategy on how to properly measure new placements like intrinsic ad contexts in virtual worlds
  • Emerging Technology
  • Paid Advertising

How to Build a Winning Influencer Marketing Strategy

  • Tyler Farnsworth, Campfire
  • Tyler Farnsworth

After this session, you’ll be able to:

  • Have a focused structure for augmenting your influencer marketing program
  • Follow a three-act structure of Plan, Activate, Measure
  • Expand your vision for what influencer campaigns can accomplish
  • More efficiently measure the outcomes of your influencer programs

  • Influencer Marketing

2:45pm - 3:15pm

Standout Brand Storytelling: Using the Science of Story to Captivate Customers

  • Nick Westergaard, Brand Driven Digital
  • Nick Westergaard

After this session, you’ll be able to:

  • Define the key elements of brand story including protagonist, antagonist, and world building
  • Capture attention by creating empathetic stories based on customer challenges
  • Craft captivating stories that drive profitable actions and long-term brand loyalty

This session is for digital marketers who are looking for ways to harness the power of storytelling to stand out to today’s increasingly distracted customer.

  • Consumer Behavior
  • Customer Experience
  • Storytelling

Incorporating TikTok Successfully Into Your Influencer Marketing Strategy

  • Danielle Wiley, Sway Group
  • Danielle Wiley

After this session, you’ll be able to:

  • Select TikTok influencers that are right for your campaign
  • Craft a set of post instructions that will give creators the essential facts about your brand but not hold them back creatively
  • Measure your campaign’s effectiveness against your brand’s KPIs

This session is for brand marketers who have experience in influencer marketing on platforms such as blogs, Instagram, Facebook and Twitter and who want to extend that work into TikTok.

  • Content Marketing
  • Influencer Marketing
  • Social Media
  • TikTok

How to Create an Emotional Connection for Lifelong Customer Loyalty

  • Martine Cadet, Kaderique Media, LLC
  • Martine Cadet

After this session, you’ll be able to:

  • Apply a new and unique approach to social media marketing to grow your business in 2022 without spending a dime on Ads
  • Double your conversion rate and build a strong connection with your audience using the ‘T.E.R.A’ method without getting overwhelmed
  • Focus your attention in the right places to increase profitability by 63% (hint: what you sell is NOT the most important thing to your customers)

  • Content Marketing
  • Customer Experience
  • Social Media

3:30pm - 4:00pm

Get Social with Social: How Strategic Digital Marketing Can Elevate Your B2B Brand Above the Competition

  • Megan Conley, Social Tribe
  • Megan Conley

After this session, you’ll be able to:

  • Go beyond the platforms and understand your audience and opportunities before the event with social listening to build a truly digital-first, personalized experience to stand out
  • Activate influencers and use innovative content to spread awareness and increase engagement before, during, and after your event
  • Uplevel your plan with an integrated marketing strategy that creates an engaging journey for your audience

  • B2B
  • Branding
  • Customer Experience
  • Data & Analytics
  • Influencer Marketing

How to Build a Fearless and Brilliant Marketing Team

  • Paxton Gray, 97th Floor
  • Paxton Gray

After this session, you’ll be able to:

  • Walk away with a worksheet designed to help leaders identify and close broken feedback loops for tight and fast-paced communication
  • Reduce fear among team members to increase experimentation and innovation
  • Identify and eliminate systemic taxes currently slowing your team down
  • Apply tactical models for key information sharing and transparency among team members

  • Culture, Impact & Leadership
  • Marketing Operations