Achieve Effective Brand Growth Using Measurement in Today’s Programmatic World
Whether you’re a digital marketer, or media strategist looking to improve the way you measure your programmatic advertising, join this session and learn why current measurement of digital advertising is broken and how you can fix it for greater ROI of your advertising spend.
After this session you will be able to:
- Describe what is wrong with the current state of digital media and measurement
- Understand why behavioral/performance metrics are not good enough
- Take steps to grow your brand programmatically using measurement
- List the 5 key metrics you need to build your digital ad measurement framework