Amplify Your Brand Reach: Pairing Out-Of-Home with Digital Media
Digital ads dominate how brand managers reach customers and building authenticity can be difficult on platforms crowded for attention. But engaging customers in real life while customers commute, shop or explore can provide attractive touch points and help your brand stand out. In this session, I’ll help showcase digital out-of-home (OOH) strategies that can drive engagement and wow customers at key impactful moments during their journey.
After this session, you’ll be able to:
- Use digital OOH to successfully reach customers throughout their day
- Develop an understanding for what digital OOH technology is out there, from AR/VR and kiosks to billboards and other digital signage, and how brands are using it
- Design a playbook for creating authentic and memorable digital ads