Building an Effective Influencer Marketing Strategy

Developing a results-driven influencer marketing strategy is a critical part of rounding out your social media, content and overall digital marketing strategy. An effective influencer strategy will raise awareness, drive engagements, and impact bottom-line metrics. This session will show you how to get started, and provide the roadmap to navigate through the space.

After this session, you’ll be able to:

  • Create a strategy for identifying and communicating with your wish list of
  • Utilize platforms and technologies to optimize your output
  • Better understand the tiers and types of influencers that exist across platforms, and how to utilize them for marketing campaigns
  • Ensure partnerships with influencers are compliant, mutually beneficial, and positioned for long-term success
  • Leverage influencer content across marketing channels for increased impact