Your Website’s Content Strategy: Take These Small Steps for Big Improvements

Your website is full of content. Some good, some not-so-good. Some organized, some coming out of corners you didn’t know existed. You manage things well, but part of you wishes you could burn it down and start over. However, your organization doesn’t have the time or budget for a major redesign. You feel compelled to do something because, everywhere you look, you see potential improvements that could make a huge difference. A small-step content strategy might be exactly what you need. You don’t have to start from scratch.

After this session, you’ll be able to:

  • Understand what a small-step content strategy is and why it can be so effective
  • Apply specific steps to start improving a section of your website today
  • Implement proven best practices that the State of Massachusetts used for their small-step content strategy and realized big improvements for their users

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.