How Hershey Got Creative with Data and Scored Big

Think you’re making the most out of the data at your fingertips? Think again. Hear how we got creative with advanced targeting, a CRM database and third-party data to drive targeted thought leadership for The Hershey Company. What was a small campaign effort for this Fortune 500 company’s corporate communications team resulted in a market cap increase of $3 billion. This work is now nominated for a 2019 DigiDay Content Marketing Award for Most Effective/Most Measurable Campaign.

After this session, you’ll be able to:

  • Understand how the Hershey Company launched an ambitious paid media campaign to engage a microtargeted group of retail decision makers, analysts and journalists that exceeded expectations, and how you can do the same
  • Develop visually stunning, dynamic dashboards that enable leadership to keep their foot on the gas and amplify campaign success