How To Build an Agile Marketing Team
How can organizations build teams that can respond to the constant changes in customer expectations, emerging channels, and data overload? Borrowing innovations from product development like the agile methodology enables marketing teams to develop, deliver and iterate faster, ultimately achieving higher performance. This session will teach you how to build and grow one, especially in the age of AI.
After this session, you’ll be able to:
- Build an agile marketing team this week
- Produce work faster, and pivot when priorities change
- Replicate real-world examples of agile marketing in action