How to Build Brands and Create Messaging For Your Female Customers
Women are the world’s more powerful consumers. General market media and messaging no longer works if you want to attract and retain these female consumers. Brands are working hard to engage women but are falling short with messaging that feels misplaced and unrelatable. In this session we’ll discuss how to understand women’s values as it relates to brand affinity and purchasing decisions.
After this session, you’ll be able to:
- Know what brand traits women are drawn to
- Implement the power of word of mouth marketing among females
- Drive long-term brand admiration and consumer engagement among women