How to Find, Reach and Measure Audiences in a Fragmented Media World
This session focuses on how the industry is constantly evolving, adding new data-driven targeting, new platforms, and new ways to reach consumers as they snack, binge, or appointment-watch their favorite premium video content online. Today, brands need to leverage data to plan multi-screen video campaigns and determine attribution.
At the end of this session, you’ll be able to:
- Understand how digital and television have converged
- Reach audiences with data-driven marketing
- Leverage data and targeting for outcome based campaign attribution