Learn How to Create Videos that Educate, Entertain & Inspire

Bill Nye has said that “if you want to teach something, you have to entertain people.” This approach is at the heart of PBS Digital Studios, a network of educational channels with more than 13 million YouTube subscribers and an average of 30 million views per month. In this talk, Brandon Arolfo of PBS Digital Studios will share best practices on how to make your own videos more entertaining – while still achieving your mission or company goals. Using the example of how PBS creates videos about STEM that educate, entertain, and engage viewers around the world, Brandon will provide steps you can take to develop content that resonates with your target audiences and accomplishes your goals.

After this session, you’ll be able to:

  • Produce videos that support specific marketing campaigns
  • Increase your YouTube subscribers and views
  • Measure the impact, reach, and engagement of your video content