Looking at Your Customers’ Offline Behavior to Inform Their Online Expectations
This session focuses on consumer behavior and how we can sometimes get too fixated on being the first use a new tech or digital marketing solutions without truly understanding the consumer, their behavior, motivations and how they live in an offline world.
After this session, you’ll be able to:
- Put your customers on the center stage in order to meet their needs
- Ensure that digital is weaved into everything you do, including offline behavior
- Replicate real life examples of how offline consumer behavior allows us to build better digital strategies