Maintaining Brand Relevance On Social

Digital platforms are always changing, and it can be difficult for a brand to remain relevant online. This session will challenge participants to rethink the way their brand approaches social media by using the evolving landscape to their advantage and develop an efficient content creation and programming strategy to seamlessly adapt to changes in the digital world.

After this session, you’ll be able to:

  • Build a nimble process that clarifies your brand identity on social media
  • Create and adapt content and programming that stems from user behavior
  • Learn to operate outside of a brand vacuum and establish your place in the larger online conversation