How to Listen to Your Customers to Create Successful Product Positioning

For marketers, there’s nothing more thrilling than launching a product that wins in the market. In addition to driving success for your business, you get the satisfaction of helping customers find a solution they need.

However, the process to ensure you have the messaging needed to engage and convert customers starts further back and involves more work than many realize. Embracing a culture of experimentation and listening closely to the voice of the customer is key at every step along the way.

After this session, you’ll be able to:

  • Partner with your product teams to get early signal
  • Use the right tools to identify and validate your hypotheses
  • Apply your findings to drive alignment and agreement

Who should attend? This session is for product marketers and demand generation teams that need actionable insights to ensure they have a message that resonates with their target customer.

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.