Purpose-Driven Marketing: Building Deep Brand Loyalty with Consumers Through Shared Values
This session focuses on how to strategically market your purpose as a brand, and create meaningful, long-term relationships with consumers through shared values and unique brand purpose.
After this session, you’ll be able to:
- Create a unique brand narrative that not only tells what you do, but why you do it
- Understand the value of brand purpose in advertising
- Design a marketing strategy that will thrive in the growing conscious consumerism marketplace