Stop the Scroll: The Secret to Thumb-Stopping Content
In today’s world, we only have seconds to capture someone’s attention and tell a story. What message are you trying to convey? Are you promoting the premiere date of a new TV series or cast of a movie? Are you a brand offering a new product? It’s not enough to simply post a 60 or 30-second movie trailer or other pieces of content directly to social media. It needs to be tailored – think format, platform and audience. Gone are the days where a one-creative-fits-all-platform approach is acceptable. Creating compelling content is mandatory in our mobile-driven world and doing it successfully is an art.
After this session, you’ll be able to:
- Understand what defines thumb-stopping content and how to incorporate it into your social strategy
- Develop engaging content on multiple platforms that drives results
- Learn best practices for creating thumb-stopping content, based on case studies of leading brands