Transform Your Video Marketing to be Actionable

The success of digital video marketing campaigns is no longer measured by just the number of views. On YouTube, using video, brand marketers can reach the passionate communities where customers are actively seeking and engaged. This session covers the tactics and strategies that brands can use to transform the way they leverage YouTube videos to be a more actionable exchange. It covers how brands can initiate longer, more inclusive conversations, form deeper connections and invite customers to take immediate, measurable next steps towards conversions.

After this session, you’ll be able to:

  • Understand how to transform video marketing campaigns to be more actionable
  • Leverage YouTube tools and strategies to increase connections, conversations and conversions
  • Use basic but essential tactics to increase video discoverability