Using Big Data to Change the World
Change.org is the world’s largest online platform for social activism. We are aiming to renew democracy by using technology to increase civic participation and create more accountable & responsive institutions. In doing this, we use an immense amount of data to successfully achieve our campaign goals. In this session, you’ll discover the endless possibilities of what role data science and analytics can play in driving your organizations goals, and the opportunities and dangers intrinsic to it.
At the end of this session, you’ll be able to:
- Change user behavior from “transactional” to “relational”
- Optimize your ‘virality coefficient’ for peer sharing
- Use algorithms to drive content personalization, and when each works best