Using Data to Drive Superior Digital Marketing Returns
This session focuses on how to leverage data to establish realistic digital campaign KPI’s, identify a higher value prospect audience, and increase marketing ROI. If you’re a digital marketer who wants to better understand how to utilize data to optimize returns of any digital marketing campaign, join us for this session.
After this session, you’ll be able to:
- Manage and exceed expectations with stakeholders by clearly defining campaign KPI’s based on existing and enhanced data
- Understand what differentiates your customers at the demographic, psychographic, and econographic levels to select the best audience and generate higher value prospects
- Create and deliver post-campaign analytics reports that provide clear and actionable goals for future and ongoing campaigns