Kyle Cooke is the Founder of Loverboy, the premium, better-for-you beverage brand reinventing the traditional ready-to-drink category with high-quality, low calorie sparkling hard teas + premium canned cocktails. A serial entrepreneur and cast member of Bravo’s hit reality series “Summer House,” Cooke founded Loverboy in 2018, a now-multi-million dollar business conceptualized from an idea on TV. His tenacious and entrepreneurial spirit has laid the groundwork for all of his ventures to date, across multiple industry sectors. Prior to Loverboy, Cooke founded FENIX, an invite-only app and private wellness community providing members with a nutrition coach for personalized tips, motivation and accountability on a daily basis. Prior to starting FENIX in 2016, Cooke served as a founding partner and advisor for apparel brand Birddogs, focusing on merging content and commerce by selling high-end activewear coupled with humorous content. He also served as the founder of beauty delivery service Blownaway from 2014 - 2016. Cooke is a graduate of Trinity College and received his MBA in Entrepreneurship from Babson College in 2011. He currently resides in New York City with his fiancé and business partner, Amanda Batula.